Allure is an experiment in Situationist Cinema. As opposed to the banality of commodified multi-million dollar industrial movies, Allure is a rendition of real, intersecting multi-ethnic stories in present New York City. Centered around five women, and mirrored against the upheaval of economic and political unrest, the film experiments with form and content, reflecting the cinema of the 60's in the digital world. 

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The film also references Situationism's "Society of the Spectacle"

and its relevance and contradictions in the 21st Century.*

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* " The spectacle is the inverted image of society in which relations between commodities have supplanted relations between people, in which "passive identification with the spectacle supplants genuine activity" ... Debord argues that the history of social life can be understood as "the decline of being into having, and having into merely appearing ... The spectacle is not a collection of images, "rather, it is a social relationship between people that is mediated by images..."

Wikipedia Link

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